How Do Your Prices Compare to the Competition?

This Industrial Chemicals Supplier utilized market and competitive intelligence to understand customer perception and validate the optimal price adjustment strategy.

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An Industrial Chemicals Supplier lacked insight on its price positioning compared to competitors. They believed they were more aggressive with pricing than their competitors and were therefore priced too high.


INSIGHT2PROFIT built and executed a competitive intelligence study:

The interviews, survey, and web scraping results revealed:

The Results

Based on the data, we found the Client had room to institute additional price adjustments without risking customers switching to competitors.