Here's How to Raise Your Prices, Fearlessly
In 2014, 39 percent of 900 B2B executives surveyed planned to grow their profits by cutting costs, rather than implementing a less risky but oft-feared alternative strategy—price improvements. In truth, the cost-cutters have more to fear than companies that choose to make adjustments to their pricing.
Cost-cutting can lead to disruption in day to day operations, decreased product quality and widespread layoffs. In contrast, raising your prices offers substantial impact to your bottom line with little-to-no-risk of disruption.
If you want to hear more, our experts have compiled a free report to help B2B companies tackle the crucial task of mastering their pricing.
In B2B Pricing Without Fear, we'll cover:
- The top six questions B2B executives have about raising prices
- How to identify your low-hanging fruit opportunities and get started right away
- How to get your sales reps on board with your price increases
Fill out the form to get a copy of the report.