Data Engineering For Pricing Intelligence
Clean, consistent data delivered through a proven data engineering process.
We are dedicated to ongoing quality data at every step of our partnership. Clean, structured, and centralized data is the backbone of what we do, creating a single source of truth and providing consistent accessibility and visibility to the hidden wealth of information living in your data.
No data is too messy for us—in fact, we thrive in the mess. We never ask our clients to fill out intricate templates or map their data to anything—that’s our job. We understand how essential data is and are committed to ensuring the data engineering process is fast and easy for our clients with little to no burden on your team.
Because we’ve been doing this for decades, our data engineering experts know what it takes to get your data where it needs to be, and do it quickly.
We leverage industry-leading technologies, our pricing platform, and deep profitability knowledge to ensure the data is analysis ready to deliver desired outcomes. It is then utilized to deliver impact across a wide range of purposes and client scenarios, such as:
- Running cleansed data through our pricing analytics to quickly calculate business performance and growth opportunities that inform strategic business plans and goals
- Developing and feeding custom pricing engines that generate optimal price recommendations
- Measuring the results of pricing and growth initiatives
- Surfacing business challenges that require intervention and new opportunities for growth
- Experimenting with ways to optimize outcomes through data science and AI/ML methods
Common Pricing Challenges
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Messy Data
INSIGHT aggregates messy data across systems and business units to cleanse, correlate, and validate large, disparate data sets, surfacing a wealth of information that can be used to make smart, profitable business decisions.
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Single Source of Truth
Have you grown through acquisitions? Do you feel you’re missing the full story? We consolidate your data into a comprehensive, single source of truth to bring deep visibility to never-before-seen information.
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Credible & Actionable Insights
Data should tell a story, one you can feel confident in. Purposeful data engineering enables consistent accessibility to your data at the most granular level, such that visibility to performance is credible and derives not just information but key details that inform appropriate action.
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Reduce the Burden on Resources
Quality data is a critical resource for organizations to make smart pricing and commercial decisions. Our data engineering capabilities remove the burden on your IT or finance teams to consistently make quality data available, such that they can start using it instead of wasting time organizing it.
Our Pricing Experts
With over 250 dedicated pricing strategy experts, our team helps businesses achieve profit and EBITDA growth through our process proven on over 800 engagements since our founding in 2006.
Rob Heineman
Rob Heineman is the Chief Financial Officer at INSIGHT2PROFIT, overseeing all aspects of finance, accounting, reporting, and administration. As a member of the senior leadership team, he plays an integral role in shaping business strategy and driving earnings growth. Rob’s responsibilities span corporate and operational financial management, including financial and operational control, capital structure, financial planning and analysis (FP&A), audit and tax, treasury and cash flow, mergers and acquisitions (M&A), business integration, legal matters, human resources administration, technology strategy, and other facets of corporate development. His primary focus is on advancing EBITDA growth and enhancing enterprise value.
Rob joined INSIGHT in 2022 as Vice President of Quality, bringing nearly two decades of experience at the intersection of finance and information technology. Prior to joining INSIGHT, he served as Senior Director of Finance & Information Technology at Sunrise Windows, Inc., where he led a successful turnaround that resulted in a 280% increase in EBITDA and a private equity exit. His tenure also included leadership of enterprise-wide technology initiatives, ERP and data warehouse implementations, profitability modeling, remote workforce transitions, and cybersecurity incident response.
Earlier in his career, Rob held roles that combined financial management and systems administration, building a track record of designing and executing initiatives that delivered measurable performance improvements across diverse business functions.
Rob earned his M.S. in Accounting and his B.B.A. in Accounting from The University of Toledo.
Irina Borin
Irina is a Data Engineering Senior Manager at INSIGHT2PROFIT, with over 20 years of experience in business intelligence and data engineering. She has dedicated more than a decade of her career to INSIGHT, where she has played a pivotal role in building and leading a data engineering team and advancing the company’s data-driven initiatives. At INSIGHT, Irina has worked with numerous clients across various industries, sourcing, transforming and integrating data from a wide range of ERP and CRM systems and data management platforms.
Prior to joining INSIGHT, Irina gained extensive experience in the manufacturing and insurance industries, consistently advancing in roles and responsibilities. She has worked with Eaton Corporation, Insurance.com, and most recently, Tarkett, where she managed reporting side of SAP implementation rollouts.
Irina holds a B.S. in Computer Engineering from Case Western Reserve University.
Will Hayes
Will is the Senior Product Manager of Analytics at INSIGHT2PROFIT. With over 13 years of experience in analytics, Will specializes in solving complex data problems for clients across various solutions, industries, and platforms. He has led multiple INSIGHT projects in industries including aerospace distribution, B2C retail hardware, hardwood manufacturing, and more. He continues to serve as an advisor and solutions architect across all INSIGHT engagements.
Prior to joining INSIGHT, Will held analytics-based roles in global food production and restaurant franchising companies.
Examples of Will’s experience include:
- Drove business success through data-driven insights and automation using Python, Pandas, and Databricks
- Integrated disparate, siloed data sources to facilitate seamless system communications
- Enriched client data with third-party geolocation, competitor insights, and market benchmarks for strategic decision-making
- Translated complex data sets into clear, actionable insights
- Developed custom software solutions and direct API integrations that maximize value and seamlessly integrate into existing client workflows
Price Intelligence Insights
Discover the most impactful pricing analyses to make data-driven pricing decisions and optimize pricing impact.
Learn how data-driven decision-making allows businesses to respond quickly and confidently to market volatility and economic uncertainty.
Identify untapped pricing opportunity in your business that can lead to profit growth.
Successful data analysis and interpretation delivers clarity and confidence to your pricing decisions, resulting in more profitable and sustainable results.
Calculating the cost to serve your customers reveals the impact of price leaks and where margin shifts can be remedied through targeted pricing actions.
We are in unchartered waters of a global pandemic and macroeconomic uncertainty. In this environment, how should businesses adjust their strategies to best address the unpredictable market? Are price cuts – or price increases – warranted to protect growth and margins?