Dynamic Pricing Strategy for High-Growth Companies

Andy is a Principal at INSIGHT2PROFIT bringing over 20 years of strategy consulting experience, specializing in pricing, analytics, strategy and operations. He has led numerous B2C pricing and commercial strategy engagements at INSIGHT and has deep retail experience as an operator.

​Prior to joining INSIGHT, Andy spent 10 years at Ace Hardware, where he held multiple leadership positions encompassing all aspects of cost/price management and analytics to support the merchandising organization. Prior to joining Ace Hardware, Andy spent 10 years in Accenture’s retail practice focusing on pricing and promotion strategy and operations.

Examples of Andy’s experience include:

• Built a team of 16 analytical professionals focused on managing wholesale and retail profitability through analytics and cost/retail management
• Led a complete redesign of cost change management process, technology and reporting, leading to greater efficiency, accuracy and visibility
• Effectively navigated an entire organization through tariffs, pandemic-related pricing and supply challenges, and historic rates of inflation, all while growing profitability and maintaining competitiveness
• Led a team of more than 35 professionals focused on improving productivity of retail model through store planning, space and assortment planning, retail pricing, power aisle, store environment and GNFR

Andy earned his B.S. in Chemical Engineering from the University of Illinois at Urbana-Champaign.

Gerry is a Principal at INSIGHT2PROFIT. Gerry has 9 years of experience in pricing and commercial strategy across various roles, including consultant, manager, senior manager, and director. He specializes in B2B pricing, particularly for industrial equipment, heavy machinery, chemicals, and industrial manufacturers and distributors. He has also collaborated with several B2C clients in industries such as leather goods, white goods, face care, and consumer product goods.

Prior to joining INSIGHT, Gerry spent 8 years as part of the Accenture Strategy team in the Pricing and Commercial Strategy group. During his tenure at Accenture, Gerry worked in sales enablement, zero-based budgeting, and in pricing and commercial strategy.

Examples of Gerry’s experience include:

• Led a project contributing $80M in EBITDA improvement over 16 months by implementing a value-based pricing methodology across the portfolio for a heavy trucking OEM
• Achieved a 2.5% net price improvement during inflationary headwinds for a B2B valve and industrial equipment portfolio company encompassing over 30 distinct brands, implemented a configurable custom quoting tool and PowerBI KPI dashboard utilized across 15+ brands, providing ongoing support for continuous improvement over multiple years
• Delivered over $50M in EBITDA improvement as the pricing project lead for an industrial equipment manufacturer through value-based pricing strategy and implementation

Gerry earned his MBA from the Goizueta Business School at Emory University, M.Ed. in Secondary Education and Teaching from the University of Missouri-Saint Louis, and a BBA in International Business from the University of Georgia.

Mike is a Vice President of Private Equity at INSIGHT2PROFIT, where he has over 15 years of pricing experience across multiple industries and within the consulting field. He specializes in B2B pricing strategy & implementation for distribution, manufacturing, and service providers. Mike has led more than 3 dozen engagements at INSIGHT, excelling in identifying profitability improvement opportunities and offering pragmatic solutions to change management to ensure tangible financial benefits are achieved.

Prior to joining INSIGHT, Mike managed a pricing team at GOJO Industries, focusing on establishing market-based pricing for its PURELL line and heavy-duty cleaning products. During this period, Mike lead the launch of the pricing function within Salesforce.com, along with additional data & systems integrations within the pricing domain.

Examples of Mike’s pricing experiences include:

• Drove over $100M in price improvement for a national sanitation services provider through the launch of an optimized pricing engine, differentiated price increases, and enhanced leakage management
• Led a $20M margin improvement initiative for a primary supplier of packaging solutions by identifying and correcting profitability outliers, implementing a process for strategically addressing cost increase events, and launching price management tools to support optimization of freight recovery and surcharge capture
• Delivered over $20M in margin improvement for a leader in lubricant sales & distribution services through the establishment of a value-based pricing strategy, development of integrated pricing tools, and robust change management program

Mike earned his MBA in Finance and a B.A. in International Business from the University of Akron, College of Business. He has also studied at the Rennes International School of Business in France.

Amanda is a Director of Business Development at INSIGHT2PROFIT. Amanda has over 7 years of experience with INSIGHT and specializes in identifying profit opportunities and devising solutions to drive sustainable and scalable impact.

She began her career at INSIGHT as a member of our Delivery team where she led dynamic price modeling, hands-on change management and continuous improvement initiatives. Now, Amanda leverages her experience to lead our Business Development group, ensuring new client partnerships have a clear and value accretive scope, with a shared vision of success.

Amanda earned her B.A. in Economics and Management with a minor in Leadership Studies from Marietta College.

Kevin is a Director at INSIGHT2PROFIT. Kevin has more than 10 years of professional pricing experience and specializes in B2B pricing for distributors, manufacturers, and service providers. He leads pricing engagements by providing guidance and direction for Engagement Leads and the overall project team, ensuring quality is consistently delivered.

Prior to joining INSIGHT, Kevin spent ten years in the international container shipping industry. He held various roles across Operations and Pricing. His last role was Director of Yield Management for all North America where he was responsible for pricing strategy for trade lanes with annual revenues over $100M.

Examples of Kevin’s experience include:

• Led an engagement that drove 120 basis points improvement (~$20M) for a client in the rigid packaging distribution industry, involved developing a detailed peer group outlier model to reprice existing business and develop a quoting tool to leverage the pricing model for new business quoting
• Delivered over $6M in price impact for a leading North American customs brokerage through a complex outlier model employing linear multivariate regression to identify target pricing, created Salesforce enablement tools to provide the relatively new commercial team visibility into customer performance and opportunities to increase revenue
• Created a dynamic pricing model to optimize pricing on a weekly basis for an aftermarket auto parts distributor, complemented with a robust reporting suite to identify pricing opportunity for a newly established Pricing Department

Kevin earned his MBA from the Northwestern University, Kellogg School of Management, and a B.S. in Industrial Operations Engineering from the University of Michigan, where he graduated with honors.