Sell-Side Diligence & Exit Planning
Position your pricing story to build buyer conviction.
One of the most significant challenges sellers face today is navigating the increasingly complex demands of buyers regarding pricing strategy, margin management, and pricing sustainability. While information prepared for the diligence process often includes extensive details on historical performance, it rarely succeeds at clarifying the “so what”—leaving a critical gap between historical performance and a compelling growth narrative.
The changing inflationary environment in recent years demonstrates how the “so what” for any business is inextricably linked to price. While strong revenue growth can create an impressive trend chart, prospective acquirers will seek deeper insights: How can you demonstrate that growth goes beyond merely passing through cost changes? Are volume trends driven by customer reactions to price changes, external market factors, or other strategic initiatives at play? Companies often don’t realize they lack the answers—or the internal expertise to find them—until it’s too late.
Our Sell-Side Solutions ensure that pricing strategy, margin drivers, and growth opportunity are clearly understood and communicated. We move beyond data outputs to provide credible insights that connect historical performance to future growth potential—arming your team, your bankers, and your advisors with a confident go-to-market story.
Common Challenges
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Buyer Questions
Sellers are unprepared to respond to buyer questions about pricing and commercial strategy, resulting in long response time, misleading inaccuracies, and significant re-work.
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Data Interpretation & Storytelling
Accounting or tech partners provide data—but not interpretation or business insights that draw clear parallels and confidence.
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Growth Credibility
Businesses struggle to connect past performance with a credible future growth narrative that provides buyers with certainty of ROI.
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Slow Growth & Go-to-Market Timeline Delays
Gaps in pricing excellence or commercial readiness lead to missed “quick win” opportunities to boost valuation and momentum prior to sale.
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Tariff- and Market-Related Dynamics
Evolving market factors may impact the company’s growth narrative and influence buyer perceptions and valuations.
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Exit Readiness Capacity Constraints
Pressure to move with speed and agility, with limited internal capacity or bandwidth, especially as dynamics change.
Our Approach
What Makes Our Sell-Side Approach Different
- Insights That Tell the Growth Story: We combine clean data packs with narrative reports, uniting analysis and context to provide a complete picture of commercial strengths
- Rapid Output, Strategic Clarity: Our work is built for speed and precision, delivering actionable insight within weeks
- Grounded in Buy-Side Expertise: Our playbooks are shaped by experience on hundreds of buy-side diligences—so we know what buyers are looking for
- Dynamic Data Analytics: We provide tariff exposure assessments and scenario analyses to address buyer questions related to evolving market dynamics
- Exit-Ready Improvements: Leading up to the sale, we identify and implement high-impact, low-effort pricing and commercial opportunities to elevate enterprise value
How We Support Your Exit
Whether you’re preparing for a full sale process or engaging in pre-sale planning, our sell-side approach builds buyer trust and drives higher valuations. We partner closely with management, investment bankers, and PE sponsors to:
- Provide pricing and margin analysis that aligns with market expectations
- Translate trends into credible growth stories for management presentations and buyer questions
- Identify and quantify upside opportunities with buyer lens in mind
- Incorporate analysis and implementation plans for current market disruptions (e.g., tariffs)
- Conduct “last mile” pricing tune-ups in the 12–18 months pre-exit
Meet Our Experts
INSIGHT’s sell-side and exit planning experts bring deep transactional and pricing expertise to help you prepare, position, and profit from your exit.
Andy Fauver
Andy is the Senior Vice President of Transaction Services at INSIGHT2PROFIT, where he leads the Transaction Services Practice. There, he partners with private equity firms, their portfolio companies, and other transaction advisors to add significant value to the mergers & acquisition process by developing the data foundation and analytics, identifying enterprise value creation opportunities and risks, and developing the growth roadmap and strategy. With over 25 years of consulting and commercial experience, Andy is a trusted advisor to private equity firms, their portfolio companies and investment banks. He spearheaded the launch of INSIGHT’s Quality of Pricing® service offerings to support buy-side, exit planning and sell-side due diligence, and post-acquisition value creation.
Prior to joining INSIGHT, he founded and served as President of Freedonia Custom Research, a division of The Freedonia Group, providing growth consulting and market analytics to Global 1000 companies, private equity firms and investment banks across a wide range of industries. He started his career with Ernst & Young and Capgemini serving clients across industries with operational improvement and business transformation engagements and led Sales Operations for the Capgemini’s Technology Consulting group as part of The Leadership Development Program.
Andy earned his MBA at Case Western Reserve University, Weatherhead School of Management and completed his B.A. degree in History from Hamilton College.
Brian Clayson
Brian is a Director on the Transaction Services team at INSIGHT2PROFIT, bringing over a decade of consulting experience. He specializes in pricing, sales, and market intelligence, primarily supporting private equity firms, investment banks, and Global 1000 clients. Brian guides clients through strategic decision-making processes during buy/sell-side engagements and post-acquisition diagnostics. He has led over 20 diligence engagements, focusing on identifying enterprise value, uncovering profit opportunities, and setting strategic goals.
Prior to joining INSIGHT, Brian spent 11 years at The Fredonia Group, a provider of market intelligence consulting services for strategic decision-making in B2B and industrial markets. During his tenure, he focused on leading clients towards informed business decisions via growth consulting and market analytics.
Examples of Brian’s recent experience includes:
- Provided buy-side diligence support for a pharmaceutical products manufacturer, identifying pricing opportunity across direct and distribution channels
- Offered sell-side diligence support for a chemical producer, identifying new product segmentation, historical price realization, current pricing strategy, and forward-looking pricing roadmap
Brian earned his M.A. and B.A. in Economics from Kent State University.
Noah Raether
Noah is a Senior Manager on the Transaction Services team at INSIGHT2PROFIT, where he provides buy and sell-side diligence services to the firm’s private equity clients. Noah has over 15 years of professional experience and brings a wealth of expertise to his role.
Prior to joining INSIGHT, Noah served as a Vice President at Goldman Sachs where he focused on both product management and leading strategic initiatives with key partners. Additionally, he invested 6 years with Guggenheim Partners, a global investment and advisory firm where he played a pivotal role in creating and improving processes.
Examples of Noah’s experience include:
- Provided sell-side diligence support for a distributor in the restaurant industry, identifying pricing opportunity through distribution of supplies and equipment, while also quantifying the impact from recent customer wins.
- Offered buy-side support for a B2B distributor, highlighting pricing wins’ history, while also assessing how a lack of standardization in customer contracts impacted the business.
- Performed a pricing diagnostic for a key client’s recent acquisition, pinpointing several areas for improvement in pricing improvement in pricing and sales practices to drive incremental revenue growth.
Noah earned his MBA in Management & Strategy and Marketing from Northwestern University’s Kellogg School of Management and a BBA in Finance and Risk Management & Insurance from the University of Wisconsin School of Business.
Rebecca Monico
Rebecca is a Director on the Transaction Services team and is a results driven professional with over 20 years of experience supporting private equity firms and their portfolio companies in capturing value creation opportunities.
As a Director at INSIGHT, she is responsible for uncovering profit opportunities for clients during buy-side and sell-side diligence and other transaction-related needs. She accomplishes this by working closely with clients and leveraging INSIGHT’s Profit Analytics solution, to deliver results that inform strategic decisions and provide visibility to the value creation roadmap during the M&A process.
Prior to INSIGHT, Rebecca served as Vice President at KeyBanc Capital Markets, where she led clients through the origination and execution of public equity offerings, including due diligence support and investor strategy guidance. Additionally, she assessed recapitalization alternatives, analyzed shareholder opportunities and managed the preparation of shareholder reporting material.
Rebecca earned a B.S. in Finance and Accounting from the University of Colorado Boulder, Leeds School of Business.
Our Insights
Key strategies and tactics to maximize exit outcomes
Private equity exit planning strategies to maximize transaction value and increase ROI
A formalized, ongoing process to help private equity firms and their portfolio companies optimize exit outcomes and adapt to an ever-changing landscape.
Discover how to best plan for your exit strategy and maximize your exit value.
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