The initial waves of tariff impositions have prompted reactive adjustments from businesses. Drawing on our recent observations, a more strategic, forward-thinking approach is now essential for sustained success.

INSIGHT conducted a market survey of business leaders across manufacturing, distribution, and related industries to uncover the impact of tariffs. Our whitepaper examines survey results, investigates ongoing pricing trends and supply chain dynamics, and reveals how businesses are responding to immediate tariff pressures and preparing for future volatility – direct and indirect.

Key findings include:

  • 86% of companies plan to invest in pricing capabilities, prioritizing dynamic pricing models and SKU-level cost tracking
  • Many companies have already taken action—from stockpiling inventory and switching vendors to preparing immediate pricing adjustments
  • Freight and order optimization, and rationalizing product portfolios are emerging as critical pricing-adjacent strategies
  • Despite widespread concern, over 75% lack visibility into indirect tariff exposure, particularly those sourcing domestically
  • Concerns around reputational risk remain high when passing on price increases
  • Businesses report “hopeful uncertainty” around whether international suppliers will share tariff costs

Download our whitepaper for valuable benchmarks for your own competitive actions.