INSIGHT2PROFIT to Attend PACK EXPO Las Vegas 2025

Danielle is a Principal at INSIGHT2PROFIT. Danielle has more than 15 years of professional experience including 10 years as a pricing consultant. She has served in various capacities in commercial analytics, e-business, and project management roles.

Specializing in B2B pricing for manufacturers, distributors, and service providers, she leads pricing engagements to ensure long-term sustainable impact. Her leadership extends beyond client engagements to include her previous role as the lead of INSIGHT’s Summer Analyst Program.

Prior to joining INSIGHT, Danielle spent 7 years at Simonton Windows.

Examples of Danielle’s pricing experiences include:

• Drove a 4% improvement in return on sales (ROS) for an industrial configured products manufacturer by shifting from cost-plus to value-based pricing, introducing an integrated quoting solution, holding the sales organization accountable for driving price, and implementing weekly price monitoring
• Led a 2.5% improvement in return on recurring revenue for a professional services provider through a new pricing strategy and infrastructure, differentiated pricing, and emphasis on price adoption and win rate
• Delivered a 30% margin improvement in Year 1 for a manufacturer of electrical equipment by implementing a pricing algorithm and tool to provide differentiated freight rates; continued success includes increasing freight revenue and margin through identification of leakage such as carrier compliance, additional charges, and process changes

Danielle earned her MBA from The Ohio State University, Fisher School of Business, and a M.S. in Quantitative Psychology, from the University of Notre Dame, specializing in finite factor mixture modeling. She also holds a B.S. in Mathematics and a B.A. in Psychology from Marietta College.

Justin Johnson is a Senior Manager at INSIGHT2PROFIT, bringing over 16 years of leadership experience in Operations, Sales, Aftermarket, and Consulting within the building technology and consumer packaging industries. His expertise lies in developing streamlined processes and establishing world-class customer experiences to formulate value-based differentiation strategies. Justin currently leads client projects integrating elite pricing strategies with best-in-class customer experiences.

Prior to joining INSIGHT, Justin served as Vice President of Operations at Foodmate US, a leading poultry processing equipment manufacturer. He also led Customer Operations for Bosch Packaging Services and managed Inside Sales for Bosch Building Technology.

Examples of Justin’s experience include:

• Established an inside sales organization that achieved a 36% Compound Annual Growth Rate (CAGR) while the industry grew at 6.5% CAGR
• Successfully turned around a struggling service organization within the consumer packaging sector, transforming it from a minus 15% gross margin to record profitability
• Created a new sales engineering department that generated $4M in new revenue within two years at a remarkable 62% profitability while maintaining headcount neutrality

Justin earned his MBA from the University of Rochester, Simon Business School, his M.S. in Strategic Leadership from Roberts Wesleyan University, his B.S. in History from SUNY Brockport, his A.A. in General Studies at Monroe Community college and a Certificate in Business Analytics from Harvard Business School Online.