Lucian Morar


Lucian joined INSIGHT2PROFIT after 11 years in Accenture’s Pricing and Commercial Strategy Practice, where he led and managed numerous engagements across the entire pricing spectrum from pricing strategy and price analytics to price setting and execution, as well as price governance and pricing software configuration. His B2B pricing experience at Accenture covers many diverse industries like appliances, automotive and trucking, compact and heavy construction equipment, portable power, medical devices, chemicals, professional services. Prior to that, Lucian has 3 years of B2C pricing experience at Jewel Osco in categories ranging from general merchandise and health and beauty to grocery, deli, produce and bakery. Lucian has an MBA from Loyola University Chicago Quinlan School of Business, a B.S. degree in Economics and a B.A. in European Studies from Babes-Bolyai University in Romania.

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