Rob Heineman
Rob Heineman is the Chief Financial Officer at INSIGHT2PROFIT, overseeing all aspects of finance, accounting, reporting, and administration. As a member of the senior leadership team, he plays an integral role in shaping business strategy and driving earnings growth. Rob’s responsibilities span corporate and operational financial management, including financial and operational control, capital structure, financial planning and analysis (FP&A), audit and tax, treasury and cash flow, mergers and acquisitions (M&A), business integration, legal matters, human resources administration, technology strategy, and other facets of corporate development. His primary focus is on advancing EBITDA growth and enhancing enterprise value.
Rob joined INSIGHT in 2022 as Vice President of Quality, bringing nearly two decades of experience at the intersection of finance and information technology. Prior to joining INSIGHT, he served as Senior Director of Finance & Information Technology at Sunrise Windows, Inc., where he led a successful turnaround that resulted in a 280% increase in EBITDA and a private equity exit. His tenure also included leadership of enterprise-wide technology initiatives, ERP and data warehouse implementations, profitability modeling, remote workforce transitions, and cybersecurity incident response.
Earlier in his career, Rob held roles that combined financial management and systems administration, building a track record of designing and executing initiatives that delivered measurable performance improvements across diverse business functions.
Rob earned his M.S. in Accounting and his B.B.A. in Accounting from The University of Toledo.