Tom Jacobson

Sr. Advisor

Tom Jacobson

Tom is a Senior Client Executive at INSIGHT2PROFIT. He partners with C-Suite clients to architect major pricing and commercial strategy transformations, across industries, with a functional expertise in pricing & commercial strategy, digital commerce, negotiations and customer and market analytics. He is recognized globally for his thought leadership. He is the co-author or key contributor in several books, selling through someone else, the Oxford Handbook of Pricing, and Contextual Pricing. He is often cited in the press for his perspectives on topics including consumer behavior, price and luxury. Tom brings a unique perspective to his work, and trains client leaders and sales teams on mastery of role of brain chemistry in negotiations effectiveness.
Before joining INSIGHT2PROFIT, Tom was for 15 years the global leader of Accenture’s Pricing and Commercial Strategy Practice and member of the NA Leadership Team of CEO and Growth Strategy. He served in an executive role at a price and profit optimization software company and has held various leadership positions in consulting and industry. Tom has a graduate level education in both Psychology and Strategy.

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