Tom Jacobson

Sr. Advisor

Tom Jacobson

Tom is a Senior Advisor at INSIGHT and partners with C-suite executives to architect major pricing and commercial strategy transformations, bringing deep expertise in digital commerce, negotiations, customer and market analytics. A globally recognized thought-leader, author, and key contributor to several books (sold by others) including the Oxford Handbook of Pricing and Contextual Pricing, Tom is frequently cited in the press for his perspectives on consumer behavior, price, and luxury. Tom brings a unique perspective to his work, and trains client leaders and sales teams on mastering the role of brain chemistry in negotiation effectiveness.

Prior to joining INSIGHT, Tom spent 15 years as the global leader of Accenture’s Pricing and Commercial Strategy Practice and was a member of the NA Leadership Team of CEO and Growth Strategy. He served in an executive role at a price and profit optimization software company and has held various leadership positions in consulting and industry. Tom has a graduate level education in both Psychology and Finance/Strategy.

 

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