Customer Loyalty Programs

Loyalty marketing programs should be designed with two goals in mind – to drive profitable customer behaviors and to reward customers for exhibiting those behaviors. INSIGHT works with clients to:

• Establish or refine a customer loyalty program by identifying the types of customer behaviors – those that expand wallet share, increase investment in the relationship, or deepen or broaden the product portfolio, for example – that you want to encourage
• Create a system that incentivizes customers for performing the desired behaviors
• Continue to reinforce those behaviors that drive loyalty, profitability and customer lifetime value

Distributor Incentive Program