Churn Analysis for Better Customer Retention
Clients come to us saying, ‘We’re losing customers, and we don’t understand why.’ Losing business can often feel like a situation that’s out of your control, but it doesn’t have to be.
At INSIGHT2PROFIT, our first step in preventing customer churn is analyzing your transaction-level data and identifying customers’ conventional ordering patterns. Once we understand each customer’s historical norm, we use that information going forward to offer visibility into instances where their behavior begins to fall outside of the norm – which may be an indication that you are in danger of losing that business.