Learn How Pricing Differentiation Adds Value to Your Business

Many businesses think of price increases as a pass-through – your costs are rising X%, and you need to pass that X% along to all customers and products to maintain profitability. The issue with that one-size-fits-all approach (what we call “the peanut-butter spread” approach) to price adjustments is that each one of your customers, your products and your orders is different, and the value that you provide (and your customers are willing to pay for) varies from one customer/product/order combination to the next.