Max Corman Penzel
Max is a Director at INSIGHT2PROFIT, with more than 8 years of consulting experience, leading and supporting clients in B2B and B2C pricing and margin management strategies and implementation. Max is known for bringing a strategic and creative approach to commercial challenges and prioritizes building strong and lasting client relationships. His client experience spans across more than 5 industries, including route-based service (sanitation, garment, construction), professional services, consumer products, and industrial manufacturing and distribution. Max has successfully driven over $250 million of margin improvement during his time at INSIGHT.
Examples of Max’s experience include:
- Designed a pricing engine with full Salesforce integration for a leading portable sanitation provider, resulting in pricing standardization, structural improvements, and 36-month top-line revenue growth of $120M
- Delivered a gross margin improvement exceeding 10% for a construction materials reprocessor through the development of a market-based pricing model paired with Voice of Customer market research
- Developed and integrated a machine-learning pricing engine for the used gear division of the world’s largest B2C musical instrument retailer, leveraging competitor data and inventory management to optimize acquisition and retail pricing, resulting in a 3% margin improvement
Max earned his B.A. in Business from the University of Rochester.