Case Study: Willingness to Pay
Is your pricing optimized based on customer willingness to pay?
This market study revealed the optimal pricing structure and price points for new and existing services.
The Challenge
An Education Software Provider had developed a new service and was struggling with how to set its price. Additionally, they had limited pricing expertise and guidance for their existing offerings.
The Solution
INSIGHT deployed market surveys to understand purchasing decision factors and conducted Conjoint Analysis and a Gabor Granger exercise to derive the optimal price to maximize customer conversion and revenue. This resulted in a clear, market-aligned pricing structure and price points for new and existing services.
