How Do Customers Perceive Your Business versus Competitors?

This Industrial Chemicals Supplier utilized market and competitive intelligence to understand customer perception and validate the optimal price adjustment strategy.

The Challenge:

An Industrial Chemicals Supplier lacked insight on its price positioning compared to competitors. They believed they were more aggressive with pricing than their competitors and were therefore priced too high.

The Solution:

We implemented a tailored competitive intelligence study with in-depth interviews, a quantitative survey, and web scraping. We found the Client had room to institute additional price adjustments without risking customers switching to competitors.