The Challenge

A B2B2C bathware manufacturer with slowing volume needed to find a way to reduce costs while safeguarding revenue. They doubted the effectiveness of their promotional programs and were considering reducing promotional spend to help cut costs and grow margin.

The Solution

INSIGHT developed a rigorous algorithm and A/B test approach to assess how changes in promotional spend would affect ROI. We conducted testing across 10 weeks to determine how much we could decrease promotional spend to maintain comparable return on investment. INSIGHT found that there was excessive expenditures that could be reduced while only marginally affecting sales.
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