This market study revealed the optimal pricing structure and price points for new and existing services.
An Education Software Provider had developed a new service and was struggling with how to set its price. Additionally, they had limited pricing expertise and guidance for their existing offerings.
INSIGHT deployed market surveys to understand purchasing decision factors and conducted Conjoint Analysis and a Gabor Granger exercise to derive the optimal price to maximize customer conversion and revenue. This resulted in a clear, market-aligned pricing structure and price points for new and existing services.