Is your pricing optimized based on customer willingness to pay?

This market study revealed the optimal pricing structure and price points for new and existing services.


The Challenge:

An Education Software Provider had developed a new service and was struggling with how to set its price. Additionally, they had limited pricing expertise and guidance for their existing offerings.


The Solution:

INSIGHT deployed market surveys to understand purchasing decision factors and conducted Conjoint Analysis and a Gabor Granger exercise to derive the optimal price to maximize customer conversion and revenue. This resulted in a clear, market-aligned pricing structure and price points for new and existing services.


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