Articles by Mike Brenner
You need to be nimble enough to adapt your pricing methods in the face of economic and market changes.
Unexpected or unpredictable changes in cost affect the overall margin of the product or service you provide. There are a few things you can do now to mitigate risk and take your dynamic pricing strategy to the next level.
We are in unchartered waters of a global pandemic and macroeconomic uncertainty. In this environment, how should businesses adjust their strategies to best address the unpredictable market? Are price cuts – or price increases – warranted to pro
Wallet share looks at your existing book of business, and asks: “customer by customer, how much business am I getting and who is getting the rest?”
Customers appreciate having market-relevant pricing available immediately when requested, especially if they’ve been shopping around.