Automation, Flow & Process Control

Andy is a Principal at INSIGHT2PROFIT bringing over 20 years of strategy consulting experience, specializing in pricing, analytics, strategy and operations. He has led numerous B2C pricing and commercial strategy engagements at INSIGHT and has deep retail experience as an operator.

​Prior to joining INSIGHT, Andy spent 10 years at Ace Hardware, where he held multiple leadership positions encompassing all aspects of cost/price management and analytics to support the merchandising organization. Prior to joining Ace Hardware, Andy spent 10 years in Accenture’s retail practice focusing on pricing and promotion strategy and operations.

Examples of Andy’s experience include:

• Built a team of 16 analytical professionals focused on managing wholesale and retail profitability through analytics and cost/retail management
• Led a complete redesign of cost change management process, technology and reporting, leading to greater efficiency, accuracy and visibility
• Effectively navigated an entire organization through tariffs, pandemic-related pricing and supply challenges, and historic rates of inflation, all while growing profitability and maintaining competitiveness
• Led a team of more than 35 professionals focused on improving productivity of retail model through store planning, space and assortment planning, retail pricing, power aisle, store environment and GNFR

Andy earned his B.S. in Chemical Engineering from the University of Illinois at Urbana-Champaign.

Brad is a Director at INSIGHT2PROFIT, with over 5 years of consulting experience, specializing in price and profitability strategies, revenue management, and the implementation and execution of quote applications. Brad has led and contributed to over 10 client engagements throughout his time at INSIGHT. His expertise spans more than 10 industries, including home security, medical supplies, life sciences, industrials, food and beverage, automation, energy sustainability, facility services, and global contract manufacturing. He is well-versed in various pricing strategies, such as target pricing, margin targeting, list plus discount, list price setting, among others.

Examples of Brad’s experience include:

• Led a pricing application and strategic price implementation for a flow manufacturing and distribution organization with over $1.6B in revenue and 90+ independent business units, resulting in margin improvement exceeding $25M
• Led a strategic pricing initiative for a flooring company with revenue surpassing $400M, implementing price level setting strategies and increases across three distinct business divisions

Brad earned a B.S. in Neuroscience from the University of Michigan.

Gerry is a Managing Principal at INSIGHT2PROFIT. Gerry has 9 years of experience in pricing and commercial strategy across various roles, including consultant, manager, senior manager, and director. He specializes in B2B pricing, particularly for industrial equipment, heavy machinery, chemicals, and industrial manufacturers and distributors. He has also collaborated with several B2C clients in industries such as leather goods, white goods, face care, and consumer product goods.

Prior to joining INSIGHT, Gerry spent 8 years as part of the Accenture Strategy team in the Pricing and Commercial Strategy group. During his tenure at Accenture, Gerry worked in sales enablement, zero-based budgeting, and in pricing and commercial strategy.

Examples of Gerry’s experience include:

• Led a project contributing $80M in EBITDA improvement over 16 months by implementing a value-based pricing methodology across the portfolio for a heavy trucking OEM
• Achieved a 2.5% net price improvement during inflationary headwinds for a B2B valve and industrial equipment portfolio company encompassing over 30 distinct brands, implemented a configurable custom quoting tool and PowerBI KPI dashboard utilized across 15+ brands, providing ongoing support for continuous improvement over multiple years
• Delivered over $50M in EBITDA improvement as the pricing project lead for an industrial equipment manufacturer through value-based pricing strategy and implementation

Gerry earned his MBA from the Goizueta Business School at Emory University, M.Ed. in Secondary Education and Teaching from the University of Missouri-Saint Louis, and a BBA in International Business from the University of Georgia.

Justin Johnson is a Senior Manager at INSIGHT2PROFIT, bringing over 16 years of leadership experience in Operations, Sales, Aftermarket, and Consulting within the building technology and consumer packaging industries. His expertise lies in developing streamlined processes and establishing world-class customer experiences to formulate value-based differentiation strategies. Justin currently leads client projects integrating elite pricing strategies with best-in-class customer experiences.

Prior to joining INSIGHT, Justin served as Vice President of Operations at Foodmate US, a leading poultry processing equipment manufacturer. He also led Customer Operations for Bosch Packaging Services and managed Inside Sales for Bosch Building Technology.

Examples of Justin’s experience include:

• Established an inside sales organization that achieved a 36% Compound Annual Growth Rate (CAGR) while the industry grew at 6.5% CAGR
• Successfully turned around a struggling service organization within the consumer packaging sector, transforming it from a minus 15% gross margin to record profitability
• Created a new sales engineering department that generated $4M in new revenue within two years at a remarkable 62% profitability while maintaining headcount neutrality

Justin earned his MBA from the University of Rochester, Simon Business School, his M.S. in Strategic Leadership from Roberts Wesleyan University, his B.S. in History from SUNY Brockport, his A.A. in General Studies at Monroe Community college and a Certificate in Business Analytics from Harvard Business School Online.

Max is a Director at INSIGHT2PROFIT, with more than 8 years of consulting experience, leading and supporting clients in B2B and B2C pricing and margin management strategies and implementation.  Max is known for bringing a strategic and creative approach to commercial challenges and prioritizes building strong and lasting client relationships. His client experience spans across more than 5 industries, including route-based service (sanitation, garment, construction), professional services, consumer products, and industrial manufacturing and distribution. Max has successfully driven over $250 million of margin improvement during his time at INSIGHT.

Examples of Max’s experience include:

• Designed a pricing engine with full Salesforce integration for a leading portable sanitation provider, resulting in pricing standardization, structural improvements, and 36-month top-line revenue growth of $120M
• Delivered a gross margin improvement exceeding 10% for a construction materials reprocessor through the development of a market-based pricing model paired with Voice of Customer market research
• Developed and integrated a machine-learning pricing engine for the used gear division of the world’s largest B2C musical instrument retailer, leveraging competitor data and inventory management to optimize acquisition and retail pricing, resulting in a 3% margin improvement

Max earned his B.A. in Business from the University of Rochester.

Mike is a Vice President of Private Equity at INSIGHT2PROFIT, where he has over 15 years of pricing experience across multiple industries and within the consulting field. He specializes in B2B pricing strategy & implementation for distribution, manufacturing, and service providers. Mike has led more than 3 dozen engagements at INSIGHT, excelling in identifying profitability improvement opportunities and offering pragmatic solutions to change management to ensure tangible financial benefits are achieved.

Prior to joining INSIGHT, Mike managed a pricing team at GOJO Industries, focusing on establishing market-based pricing for its PURELL line and heavy-duty cleaning products. During this period, Mike lead the launch of the pricing function within Salesforce.com, along with additional data & systems integrations within the pricing domain.

Examples of Mike’s pricing experiences include:

• Drove over $100M in price improvement for a national sanitation services provider through the launch of an optimized pricing engine, differentiated price increases, and enhanced leakage management
• Led a $20M margin improvement initiative for a primary supplier of packaging solutions by identifying and correcting profitability outliers, implementing a process for strategically addressing cost increase events, and launching price management tools to support optimization of freight recovery and surcharge capture
• Delivered over $20M in margin improvement for a leader in lubricant sales & distribution services through the establishment of a value-based pricing strategy, development of integrated pricing tools, and robust change management program

Mike earned his MBA in Finance and a B.A. in International Business from the University of Akron, College of Business. He has also studied at the Rennes International School of Business in France.