Strategic Pricing Consultants
Maximize value with proven pricing strategy consulting services.
In a hyper-competitive, margin-pressured environment, companies cannot afford to leave revenue on the table. Pricing is the single most powerful profit lever, yet it’s often the most untapped. Strategic pricing consultants help organizations reimagine their approach to price, enabling lasting EBITDA improvement without costly operational overhauls. At INSIGHT2PROFIT, our pricing consulting services empower companies with data-driven strategies, robust market intelligence, and tactical implementation designed to drive sustainable growth.
Whether you’re navigating a merger, entering new markets, managing channel complexity, or trying to reverse margin erosion, our pricing strategy consulting firm equips you with the tools, insights, and executional rigor to price with confidence.
Why Pricing Matters More Than Ever
With rising input costs, supply chain disruptions, and rapidly shifting buyer expectations, pricing has become a strategic imperative. The organizations that outperform competitors do so not only because they produce better products, but because they understand how to extract fair market value through precise, intentional pricing actions.
Top-performing companies understand:
- Pricing contributes directly to bottom-line performance
- 1% improvement in price can result in 8–12% increase in operating profit (on average)
- Technology and AI can enable real-time insights and faster, more accurate pricing decisions
Strategic pricing consultants bridge the gap between your commercial potential and the outcomes you’re achieving today.
Our Approach to Pricing Strategy Consulting Services
At INSIGHT2PROFIT, we take a holistic approach to pricing strategy consulting that integrates advanced analytics, commercial strategy, and real-world implementation. Our methodology is built on a foundation of:
Data-Driven Discovery
We analyze internal and external data sources—powered by robust market intelligence—to identify pricing opportunities across product lines, customer segments, geographies, and channels. Using INSIGHT2PROFIT’s proprietary process, we assess price realization, leakage, and alignment with value perception.
Customized Pricing Playbooks
No two pricing challenges are alike. We develop customized pricing playbooks that include segmentation strategies, discounting logic, list price setting, value-based pricing recommendations, and governance models.
Cross-Functional Collaboration
Our strategic pricing consultants work closely with sales, finance, marketing, and operations teams to align incentives and improve adoption. We ensure that pricing changes are embedded in workflows, pricing engines, and practical technology solutions, supported by communication and training plans.
Actionable Implementation Support
Unlike other pricing consulting firms that deliver reports and move on, we stay engaged to help implement changes, adjust to optimize results based on feedback, and measure impact through dashboards and KPIs.
Who We Serve
INSIGHT2PROFIT serves B2B and B2C companies across a wide range of industries including:
- Manufacturing
- Distribution
- Industrials
- Business Services
- Consumer Products & Services
- Private Equity Portfolios
- Technology & Software
- Healthcare & Life Sciences
From Fortune 500 enterprises to mid-market disruptors, our pricing consulting services scale to meet the complexity and maturity of each client.
What Makes INSIGHT Different from Other Pricing Consulting Firms
There are hundreds of firms that offer pricing strategy consulting services. What sets INSIGHT2PROFIT apart?
Technology-Powered, Expert-Led
Our pricing consultants are backed by proprietary AI-powered platforms that deliver rapid analysis, price elasticity modeling, and actionable opportunity identification.
Long-Term Impact, Not Just Short-Term Wins
We go beyond “pricing projects” to help clients build centers of excellence around pricing, equipping teams with repeatable processes and dashboards that drive continuous improvement.
Results You Can See
- +200 basis points in EBITDA improvement (average)
- 10–30% increase in realized prices across optimized segments
- 5x ROI within 12 months
Strategic Pricing Engagement Example
Client: Mid-size industrial distributor with over 30,000 SKUs
Challenge: Margin compression due to inconsistent discounting and reactive pricing
Approach:
- Segmented customers by value and elasticity
- Created strategic discount guidelines by tier
- Established price floors and escalation approval workflows
- Deployed pricing dashboards with sales coaching
Result:
- +270bps margin improvement
- 9% reduction in customer churn
- Sales adoption rate over 80% within 3 months
How We Partner
Strategic pricing requires more than a one-size-fits-all model. INSIGHT2PROFIT tailors every engagement based on your maturity, industry, and goals. Our standard engagement includes:
- Initial Diagnostic & Opportunity Assessment
- Custom Pricing Strategy Design
- Implementation Playbook & Governance Plan
- Sales Enablement & Change Management Support
- Realization Tracking & Iteration
You get a dedicated team of strategic pricing consultants, analysts, and implementation experts to deliver lasting change.
Key Triggers
Our team of Strategic Pricing Consultants is brought in during inflection points where pricing strategy is either under pressure or offers significant upside, including:
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Margin erosion in core products
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Private equity due diligence and hold period optimization
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Channel conflict or discounting inconsistency
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Global pricing alignment initiatives
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M&A activity and post-deal integration
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New product launches
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Expansion into emerging markets
If your organization is struggling to align pricing with value or manage pricing complexity, the right pricing strategy consulting firm can unlock transformative results.
Our Pricing Experts
Our pricing strategy consultants combine deep industry knowledge with cross-functional experience in pricing, finance, and data science. Meet the team that helps transform pricing from a tactical lever into a strategic growth engine.
Andy Voelker
Andy is a Principal at INSIGHT2PROFIT bringing over 20 years of strategy consulting experience, specializing in pricing, analytics, strategy and operations. He has led numerous B2C pricing and commercial strategy engagements at INSIGHT and has deep retail experience as an operator.
Prior to joining INSIGHT, Andy spent 10 years at Ace Hardware, where he held multiple leadership positions encompassing all aspects of cost/price management and analytics to support the merchandising organization. Prior to joining Ace Hardware, Andy spent 10 years in Accenture’s retail practice focusing on pricing and promotion strategy and operations.
Examples of Andy’s experience include:
- Built a team of 16 analytical professionals focused on managing wholesale and retail profitability through analytics and cost/retail management
- Led a complete redesign of cost change management process, technology and reporting, leading to greater efficiency, accuracy and visibility
- Effectively navigated an entire organization through tariffs, pandemic-related pricing and supply challenges, and historic rates of inflation, all while growing profitability and maintaining competitiveness
- Led a team of more than 35 professionals focused on improving productivity of retail model through store planning, space and assortment planning, retail pricing, power aisle, store environment and GNFR
Andy earned his B.S. in Chemical Engineering from the University of Illinois at Urbana-Champaign.
Justin Seefeldt
Justin is a Managing Principal at INSIGHT2PROFIT and brings 15 years of experience as a management consultant focused on pricing, sales and marketing strategy. Over the past decade, Justin has spearheaded over 70 engagements across various industries concentrating on pricing and profit strategy, resulting in delivering clients more than $1B of value creation.
Prior to joining INSIGHT, he spent several years at a Fortune 500 wholesale distributor, focusing on strategic pricing, private brand management, and commercial analytics.
Examples of Justin’s experience include:
- Collaborated with an industrial holding company to develop a scalable pricing structure and process across more than 40 individual businesses, yielding over $30M of EBITDA impact and 500 basis points margin improvement
- Achieved over $10M of EBITDA impact for an omni-channel building products manufacturer by developing a gross-to-net waterfall that identified key areas of profit leakage and creating corresponding strategies to mitigate them
- Served as a centralized pricing function for a Fortune 500 multinational specialty manufacturer to coordinate pricing strategy and action plans across businesses, executing a $400M pricing action against downward margin pressures
Justin earned his MBA in Corporate Finance and Marketing Strategy & Planning from DePaul Driehaus College of Business, Kellstadt Graduate School of Business and a B.S. in Consumer Economics & Finance from the University of Illinois Urbana-Champaign.
Joe Bogner
Joe is the Chief Data Scientist at INSIGHT2PROFIT. He has 15 years of experience at INSIGHT and over 24 years in total spanning Consulting, Technology, and Data Science. Joe leads the strategy and application of artificial intelligence and machine learning (AI/ML) practice. In his prior roles at INSIGHT, he was involved in the strategy and execution of client engagements, creation of the INSIGHT2PROFIT DRIVE platform, launching custom tools for clients, and modeling and analytics.
Prior to INSIGHT, Joe held various roles in financial software development at Ohio Savings Bank and in consulting software development at Avanade, a provider of innovative digital, cloud and advisory services, industry solutions and design-led experiences across the Microsoft ecosystem.
Examples of Joe’s experience include:
- Directed over 80 engagements leveraging AI/ML across dozens of industries and applications including pricing, demand forecasting, deal scoring, and predictive attrition
- Delivered integrated, real-time machine learning engines including a solution for a $4B metals distributor to eliminate 2 days from the quotation process by estimating the cost of infrequently purchased materials instead of sourcing an actual cost from vendors
- Drove growth at a large food distributor by mining 25M transactions to identify over 4 million cross-sell and up-sell opportunities
Joe earned his M.S. in Data Analytics from Western Governors University and his BBA from Cleveland State University.
Strategic Pricing Insights
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