Challenge: Market Intelligence
Implementing Pricing Analytics
How Well Do You Leverage Pricing Analytics To Sustainably Grow Profits?
A market-based pricing model supported by an engaged sales team and robust pricing analytics resulted in ~$100M of impact over 4 years for this equipment services provider.
Competitive Perceptions
How Do My Customers Perceive My Value Versus My Competitors?
In-depth interviews and phone surveys revealed pricing, brand perceptions, and customer reactions to price changes while confirming a strong price-to-value proposition.
Value In Market
How Should I Position My Value In The Market To Take Pricing Actions?
Market Intelligence across key global regions revealed this telecommunications provider offered the best service at a competitive price, enabling bold pricing actions with minimal risk.
Competitive Pricing Landscape
Do You Know How Your Pricing Compares to Your Competitors?
This chemicals supplier surfaced facts about their competitive positioning and market expectations for price increases in order to profitably institute pricing actions.
Customer Purchasing Behavior
What Do Your Customers Value When Making Purchasing Decisions?
This materials manufacturer learned what their customers value most and how best to implement price changes that align with customer values and expectations.
Understanding Customer Behaviors
Will Your Price Changes Cause Customers to Switch Providers?
We helped this equipment service provider identify what their customers value most and how they perceive price changes in order to confidently implement pricing actions while strengthening customer relationships.
Software Packaging Solutions
Does Your Software Packaging Strategy Maximize Profits?
We delivered 10% revenue growth to a market-leading software provider with an unmanageable packaging structure
Tackling Price Fatigue Head-On: A Guide to Strategic Pricing for Growth
How to adjust your pricing strategy to address price fatigue and meet profit goals.
Executing Contract Price Changes
How Does Your Business Implement Price Changes When Facing Inflationary Pressures?
We helped a materials manufacturer implement successful price changes driving over $125M in price over a 3-year period.
Unlock Margin Growth in 2024: Pricing Plays Your Business Can’t Afford to Overlook
Learn which areas of strategic pricing businesses should focus on in 2024 to build value creation plans that capture margin growth.
Managing Volume Decline
Is Volume Decline Causing You to Rethink Your Pricing Strategy?
This market study helped isolate where price affected volume loss to help maintain and grow margin.
Is Volume Decline Causing You to Rethink Your Pricing Strategy? Here’s What to Do
Uncover why volume declines are occurring in your business and the best way to respond to support your strategic pricing goals.
Price Optimization: How Optimizing Your Prices Improves Revenue Generation
Price optimization is an essential technique that enables companies to make profitable pricing decisions.
Market Intelligence Capabilities Overview
INSIGHT’s Market Intelligence team translates decades of real-world pricing expertise and proven research methodologies into actionable market-based insights, giving clients confidence to make more informed business decisions.
Price Sensitivity: What It Is, How to Measure It, and the Ways Price Impacts Buying Behavior
Learn how to leverage price sensitivity to capture customer value, reduce churn, and maximize profits.
Home Improvement & Repair Outlook Report: Summer 2023
This report reveals trends and dynamics in the home improvement and repair industry and identifies key opportunities for optimizing pricing strategies for profitable growth.
Willingness to Pay
Is Your Pricing Optimized Based on Customer Willingness to Pay?
This market study revealed the optimal pricing structure and price points for new and existing services.
How to Protect Price and Profitability Amidst Market Volatility
Identify pricing actions your business can implement to profitably navigate market volatility.
Price Negotiations
Is Your Team Empowered to Maximize Price Negotiations?
This mining services and equipment provider realized more profit through our tailored negotiation workshops and preparation toolkits.
Could You Be Leaving Profit on the Table? 4 Best Practices to Increase Price Realization
Ensure your pricing strategy delivers desired results and bottom-line revenue impact through effective price realization methods.
Market Intelligence: Data-Driven Profit Growth
Discover how data enables you to make critical business decisions and shape pricing strategies with confidence.
Competitive Intelligence
How Do Customers Perceive Your Business Versus Competitors?
This Industrial Chemicals Supplier utilized market and competitive intelligence to understand customer perception and validate the optimal price adjustment strategy.
How to Prepare Your Pricing Strategy for a Volatile Market
Prepare a pricing strategy to favorably and purposefully navigate market volatility and uncertainty.
10 Signs There’s Pricing Opportunity in Your Business
Identify untapped pricing opportunity in your business that can lead to profit growth.
7 Different Pricing Strategies to Drive Growth
Find the best pricing strategy for your business to drive growth and profit optimization.
Understanding Market Dynamics
How do your prices compare to the competition?
“You are more expensive than the other guys.” Ever hear this?
Our client was told that their prices were 15% higher than the competition. We proved that they were in fact 20% lower and their name brand product offered more value.
Market Intelligence
How Do Your Prices Compare to the Competition?
We helped this distributor tackle inflationary pressures by validating their price increase approach and rationale through market intelligence studies.
