Market Intelligence: Driving Profitability Through Market-Based Insights

INSIGHT2PROFIT’s Market Intelligence team translates decades of real-world experience and proven research methodologies into data-informed solutions for business growth. These market-based insights give your team the confidence to turn data into action and make informed decisions about your most important profitability questions:

  • What are the most important purchasing criteria to our customers – price, quality, availability, technology, customer service?
  • What is the willingness-to-pay / price sensitivity of our customers?
  • What factors prevent customers from switching suppliers?
  • How do customers perceive us relative to our competitors?
  • How do our customers react to price increases from their primary suppliers?

Innovation Meets Intelligence

INSIGHT’s thorough approach to data collection and analysis means you’ll have all the intelligence you need to make decisions about your pricing strategy in the context of market conditions. Whether you want to understand your customers, competitors, channels, or markets, INSIGHT uses proven research methods to deliver specific answers and actionable insights on areas like:

  • Willingness to Pay
  • Key Purchasing Criteria
  • Competitive Landscape
  • Value Chain
  • Market Trends
  • Price/Inflationary Trends

Market Intelligence Research Methodologies

INSIGHT’s Market Intelligence experts utilize multiple forms of data collection to obtain value-added insights directly from your markets. From there, they analyze the research to form actionable next steps your business can take to meet your unique revenue objectives.

Qualitative Interviews

Discover more about your market through in-depth expert interviews with customers, prospects, channel partners, and other industry participants.

Quantitative Surveys

Collect quantitative insights on specific audiences’ perceptions and behaviors.

Secondary Research

Compile and analyze relevant information from publicly available sources like government statistics and company filings.

Better Data. Better Decisions.

Market intelligence enables you to increase your pricing strategy impact by utilizing market-based evidence to support hypotheses, understand the why, and drive informed decision making.

Market Intelligence in Action:

Market Intelligence Quantitative Survey Findings examples

Example of Quantitative Survey Findings

“Key buying factors ranked in order of importance are design support, quality, price, and sustainable offerings.”
– Director, Qualitative Interview Responder

“We have an entrenched supplier, so we always prefer to stick with them since they meet our needs with quality. A low-quality label would negatively impact our brand image.”
– Procurement Manager, Qualitative Interview Responder

With market intelligence, you can take bolder actions with confidence while minimizing risk.

Move Forward with Confidence

As demonstrated in this case study, INSIGHT’s market intelligence capabilities enable companies like yours to better understand their competitive environment and how different decisions can impact their bottom line. With this information, companies can make strategic business decisions to capitalize on profit opportunities and boost earning potential.

Market Intelligence Capabilities

Learn how our Market Intelligence team will give you actionable market-based insights and the confidence you need to make more informed business decisions.

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