INSIGHT2PROFIT, one of the largest, fastest-growing companies in the price and profitability consulting space, recently appointed Carl Will as its new CEO.

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CLEVELAND February 22, 2022 – INSIGHT2PROFIT, a leading consulting and software company specializing in pricing and profitability solutions, recently appointed Carl Will as its new CEO.

Will joins the company following a long career in C-suite management, most recently with Sunrise Windows & Doors, where he served as President and Chief Executive Officer. Before this, Will held many consulting and industry leadership roles with organizations including McKinsey & Company, GE, and Applied Industrial Technologies.

INSIGHT2PROFIT offers end-to-end solutions that have yielded exceptional ROI for many successful private equity groups and their manufacturing, distribution, business services, consumer services and goods, and technology portfolio companies. The company’s core offerings include unrivaled pricing knowledge and profit strategies, change management solutions, and tailored software solutions that integrate seamlessly into existing systems to deliver tangible results quickly.

“We are excited for Carl to join INSIGHT and help drive forward our ripple effect to generate positive, tangible impact for our clients, team, and community,” said Erasmo Schutzer, former CEO and current Board Member. Will’s primary goals as CEO will be two-fold; helping clients seize profit growth through pricing expertise and tailored tech-enabled solutions and building talented and energized teams that drive impact.

“As I transition into this new role, it’s very important that we follow through on our value propositions without missing a beat,” said Will. “This means maintaining deep relationships with our clients and creating a company culture where talented people can come to invest their time –
from a career standpoint – and also from a personal fulfillment perspective.”

“INSIGHT2PROFIT’s differentiator is our talent,” says Will. “When you bring good people together for a united purpose, it creates a ripple effect. When our team is happy to be at work, it drives impact for our clients, our company, and inspires us to give back as well.”

INSIGHT2PROFIT has taken great strides in building a company culture that employees can call home. The company’s long-term incentive plan (LTIP) rewards employees at all levels for reaching specific goals and increasing shareholder value. The company is committed to diversity, equity, and inclusion (DEI) and recruiting and attracting teams with a wide range of backgrounds, perspectives, and talents. INSIGHT is authentic in its effort to give back to the community, from building water wells and education programs in East Africa to team member fundraisers for global charities.

“This company has done an outstanding job at building great teams that are good at analytics, understanding our clients, and finding custom and creative solutions that work. I am happy to be part of this multi-talented, diverse organization, and I am excited about our next chapter.”

“Carl is passionate about bringing out the best in everyone and understands how the right mix of people can scale a business,” said Ryan White, Founder, and Chairman. “We believe INSIGHT is primed to continue our growth trajectory plans and are happy to have Carl at the helm to help us deliver impact through our brand promise.

INSIGHT2PROFIT employs 250 people with headquarters in Beachwood, Ohio, and offices in Chicago, IL, and Columbus, OH. For more information, visit and find the company on LinkedIn.

Media Contact: Lori Alba
Director of Marketing
Phone (440) 646-9490

INSIGHT2PROFIT, a DFW Capital Partners portfolio company, is headquartered in Cleveland with regional offices in Chicago and Columbus. INSIGHT2PROFIT employs more than 250 professionals and has appeared on the Inc. 5000 fastest-growing companies list in America for ten consecutive years. INSIGHT2PROFIT delivers tangible business results by developing and implementing data-driven pricing strategies and tailored technology solutions to help clients achieve continuous profit improvement. For more information, visit