Pricing Opportunity Assessments

Amanda is a Director of Business Development at INSIGHT2PROFIT. Amanda has over 7 years of experience with INSIGHT and specializes in identifying profit opportunities and devising solutions to drive sustainable and scalable impact.

She began her career at INSIGHT as a member of our Delivery team where she led dynamic price modeling, hands-on change management and continuous improvement initiatives. Now, Amanda leverages her experience to lead our Business Development group, ensuring new client partnerships have a clear and value accretive scope, with a shared vision of success.

Amanda earned her B.A. in Economics and Management with a minor in Leadership Studies from Marietta College.

Brian is a Director on the Transaction Services team at INSIGHT2PROFIT, bringing over a decade of consulting experience. He specializes in pricing, sales, and market intelligence, primarily supporting private equity firms, investment banks, and Global 1000 clients. Brian guides clients through strategic decision-making processes during buy/sell-side engagements and post-acquisition diagnostics. He has led over 20 diligence engagements, focusing on identifying enterprise value, uncovering profit opportunities, and setting strategic goals.

Prior to joining INSIGHT, Brian spent 11 years at The Fredonia Group, a provider of market intelligence consulting services for strategic decision-making in B2B and industrial markets. During his tenure, he focused on leading clients towards informed business decisions via growth consulting and market analytics.

Examples of Brian’s recent experience includes:

• Provided buy-side diligence support for a pharmaceutical products manufacturer, identifying pricing opportunity across direct and distribution channels
• Offered sell-side diligence support for a chemical producer, identifying new product segmentation, historical price realization, current pricing strategy, and forward-looking pricing roadmap

Brian earned his M.A. and B.A. in Economics from Kent State University.

Chris is the Vice President of Sales at INSIGHT2PROFIT, bringing over 25 years of leadership experience focused on organizational growth, sustainable change management, and project leadership. He collaborates with both corporate entities and private equity firms to uncover business potential, leveraging strategic and operational improvements to enhance existing pricing methods. Chris’s expertise in pricing and change management helps clients identify and capitalize on often overlooked opportunities for margin enhancement, demonstrating how even slight price improvements can significantly boost their EBITDA.

Chris is well-versed in various aspects of the business landscape, specializing in Price Management, Pricing Strategy, Price Leaks, Software Development, Change Management, Project Management, B2B, and Private Equity.

Chris earned his B.S. in Finance from John Carroll University.

Chris is a Director of Private Equity at INSIGHT2PROFIT, with 9 years of professional experience with the company. He began as a Business Analyst and has progressed through roles including Associate, Consultant, and Manager of Business Development.

Chris specializes in pricing and profit strategy, account leadership, and generating new sales opportunities. His track record demonstrates his exceptional talent for relationship building, leveraging advanced analytics and strong interpersonal skills to drive client success.

Prior to joining INSIGHT, Chris worked for the State of Illinois where he managed State and local political campaigns.

Chris earned his MBA in Marketing and Statistics from George Washington University and his B.A. in Political Science from DePauw University.

Mike is a Vice President of Private Equity at INSIGHT2PROFIT, where he has over 15 years of pricing experience across multiple industries and within the consulting field. He specializes in B2B pricing strategy & implementation for distribution, manufacturing, and service providers. Mike has led more than 3 dozen engagements at INSIGHT, excelling in identifying profitability improvement opportunities and offering pragmatic solutions to change management to ensure tangible financial benefits are achieved.

Prior to joining INSIGHT, Mike managed a pricing team at GOJO Industries, focusing on establishing market-based pricing for its PURELL line and heavy-duty cleaning products. During this period, Mike lead the launch of the pricing function within Salesforce.com, along with additional data & systems integrations within the pricing domain.

Examples of Mike’s pricing experiences include:

• Drove over $100M in price improvement for a national sanitation services provider through the launch of an optimized pricing engine, differentiated price increases, and enhanced leakage management
• Led a $20M margin improvement initiative for a primary supplier of packaging solutions by identifying and correcting profitability outliers, implementing a process for strategically addressing cost increase events, and launching price management tools to support optimization of freight recovery and surcharge capture
• Delivered over $20M in margin improvement for a leader in lubricant sales & distribution services through the establishment of a value-based pricing strategy, development of integrated pricing tools, and robust change management program

Mike earned his MBA in Finance and a B.A. in International Business from the University of Akron, College of Business. He has also studied at the Rennes International School of Business in France.

Ryan is a Vice President of Private Equity at INSIGHT2PROFIT, leveraging over 15 years of experience as a seasoned business leader. He consistently drives measurable positive margin impact through strategic development and the implementation/execution of pricing and other margin-enhancing initiatives.

Ryan has led over 75 engagements globally, demonstrating expertise in commercial pricing structures, analytics, modeling, and price measurement and execution. His proficiency extends to working knowledge of Business Intelligence (BI), Margin Management, Contract Strategy, Market Assessment, Competitive Assessment, Communications, Strategy, Business Development, and R Studio.

Prior to joining INSIGHT, Ryan spent a decade at Booz Allen as a Management Consultant working in strategy and design as well as in a “price to win” capacity within their business operations practice.

Ryan earned his MBA in Change Management and a B.S. in Marketing/Marketing Management from North Central College. He completed advanced coursework in Advanced Business Analytics from Indiana University, Kelly School of Business.