Discover How Your Pricing Strategy for New Products or Services Can Drive Profitability
Developing a new product or service takes a significant amount of time and effort, and we believe that pricing your new offering should be considered with commensurate thought and care (but companies often don’t take the time to do so). The pricing of services and products is important because it is a key driver of the offering’s profitability and overall success – price too high and no customers buy, making it impossible to recoup your development costs; price too low and you can quickly erode profitability not only for your new product or service but across your portfolio – and, in the worst case, initiate price wars.