Perspective: Sales & Marketing Leadership
Rigid Packaging Manufacturer & Distributor
Harnessed Data to Drive Margin Growth
$18M+ in revenue growth from price while growing volume over 2 years
US M&A: Cautious Optimism, Diverging Opportunities, and a More Disciplined Strategy
Discover trends from our recent market survey to private equity and business leaders, and deploy best practices for optimal M&A response strategies.
Residential Services Provider
From Manual Guesswork to Data-Driven Growth
~$6M impact through centralized quoting and sales change management
Fresh Foods Distributor
Boosting Profitability in a Competitive Fresh Food Market
~1.5% margin improvement through automated, centralized market-responsive pricing
Testing, Inspection, and Certification (TIC) Overview
Implementing the ideal pricing approach to capture market value, optimize utilization, and maximize margin outcomes.
Tariff Impact & Strategic Response Plans in an Evolving Landscape
Our market survey of business leaders uncovers immediate responses and future strategies regarding tariffs and the evolving supply chain landscape.
Parts Distributor
Turning Tariff Risk into Margin Opportunity
Tariff impact scenario analysis identified $20M of tariff cost exposure and $6M-$23M gross margin $ potential
Specialty Chemicals Provider
Optimized Tariff Management for Enhanced Profitability
Identified $10M (~2%) of incremental revenue opportunity to protect from unnecessary margin erosion
Unlocking Competitive Advantage: How Competitive Intelligence Fuels Strategic Pricing
Learn how competitive intelligence drives informed pricing decisions and an effective pricing and commercial strategy
Top Professional Services Provider
Pricing Solutions to Advance Profitable Renewal Decisions
~$9M-$18M impact from single service pricing; up to ~$100M at full run rate across in-scope services
Professional Services Overview
Does your pricing strategy capture your full value?
4 Steps to Profitably Navigate Tariffs and Mitigate Impact
Organizations impacted by tariffs must proactively implement critical pricing and operational strategies to protect profitability and achieve business goals.
Metals Processor and Distributor
Revolutionizing Pricing in Metals: A Playbook for Margin Growth
Built a dynamic model integrating market costs to optimize pricing, delivering $20M in margin improvement
Building Products Manufacturer
Waterfall Insights to Revenue Growth: Turning Data into Dollars
Utilized cost-to-serve waterfall to identify low margin customers and products driving 8% bottom-line revenue growth
Industrial Equipment Distributor
Scaling Success: A Data-Driven Approach to Pricing and Profitability
Centralized pricing strategy and quoting solution across multiple locations unlocking $40M EBITDA growth
Top 5 Pricing Articles of 2024
Find out why our readers chose these top five pricing articles of the year!
Implementing Tariff Mitigation Plans
How is your business staying ahead when tariffs and cost volatility disrupt the market?
Leveraged industry experts, competitor analysis, and tailored pricing program to mitigate impact from supply chain disruptions.
Materials Manufacturer
What Do Your Customers Value When Making Purchasing Decisions?
Voice-of-market insights revealed purchasing preference and price sensitivity enabling a 15% price increase with limited customer push-back.
Solid Waste Equipment Manufacturer
How Do My Customers Perceive My Value Versus My Competitors?
Market research uncovered pricing opportunities and strong brand perception in the market
Pricing for Resilience: Strategies to Thrive Amid Supply Chain Disruptions
Empower your business with data-driven pricing, dynamic models, and market intelligence to overcome supply chain disruptions and drive sustainable growth.
Maximizing Exit Value
Does your business have untapped opportunity to maximize exit value?
Identified key profitability levers to position the company for a successful exit, including $30M of growth opportunity across 4 years with $3.6M pre-transaction.
How Pricing Analytics Drives Sustainable Growth in Your Pricing Strategy
Learn how pricing analytics can unlock profitability and drive sustainable growth through data-driven pricing strategies.
Executing Negotiations
Can You Confidently Negotiate Price Changes For Successful Price Realization?
Leveraged market study results to develop a strong negotiation strategy, enabling the client to enter negotiations with confidence and data driven validation.
Commercial Services Provider
How Well Are You Pricing To Sustainably Grow Profits?
Built a tailored quoting engine and supporting processes resulting in $100M price impact over 4 years
Understanding Customer Behaviors
Will Your Price Changes Cause Customers to Switch Providers?
We helped this equipment service provider identify what their customers value most and how they perceive price changes in order to confidently implement pricing actions while strengthening customer relationships.
Mastering Your Pricing Strategy in a Changing Economy: Essential Consulting Strategies for Sustainable Growth
Explore five critical components to optimize your pricing approach, enhance execution, and build a robust infrastructure for sustainable profit growth.
Cross- and Up-Selling Through Machine Learning
How Are You Growing Margin Outside of Price?
We identified $10-15M in gross margin opportunity via cross- and up-selling for this consumer products distributor through a dynamic machine-learning model.
Retail Dynamic Pricing: How to Address Macroeconomic Volatility, Channel Complexity, and Competitive Landscapes
Retail pricing strategies to grow profits and market share.
Tackling Price Fatigue Head-On: A Guide to Strategic Pricing for Growth
How to adjust your pricing strategy to address price fatigue and meet profit goals.
Top 5 Pricing Articles of 2023
Find out why our readers chose these top five pricing articles of the year!
Unlock Margin Growth in 2024: Pricing Plays Your Business Can’t Afford to Overlook
Learn which areas of strategic pricing businesses should focus on in 2024 to build value creation plans that capture margin growth.
Is Volume Decline Causing You to Rethink Your Pricing Strategy? Here’s What to Do
Uncover why volume declines are occurring in your business and the best way to respond to support your strategic pricing goals.
Unlocking Profit Potential: Mastering Customer Rebates for Strategic Growth
A Comprehensive Guide to Optimizing Rebate Design, Implementation, and Review for Enhanced Profitability.
Is Sales Effectiveness the Missing Key to Supercharge Your Pricing Strategy?
Setting price is just the beginning of maximizing profit margins. Elevate your pricing strategy with these proven sales effectiveness techniques.
7 Pricing Strategy Misconceptions Debunked
Avoid these 7 common pricing strategy myths to set your company up for continuous profit growth.
Market Intelligence Capabilities Overview
INSIGHT’s Market Intelligence team translates decades of real-world pricing expertise and proven research methodologies into actionable market-based insights, giving clients confidence to make more informed business decisions.
Price-Down Analysis and Reporting
Learn how to implement price-down analysis to enhance data-driven pricing decisions and improve profitability.
How to Protect Price and Profitability Amidst Market Volatility
Identify pricing actions your business can implement to profitably navigate market volatility.
How to Profitably Navigate Customer Price Concessions
Tools to protect price when customer price concession requests are affecting your ability to manage profitability.
Are Negotiations Getting Tougher? Do Something About It!
Commercial and price negotiation training that leads to empowered teams and EBITDA growth through mastering your mindset, not memorizing what to say.
Price Negotiations
Is Your Team Empowered to Maximize Price Negotiations?
This mining services and equipment provider realized more profit through our tailored negotiation workshops and preparation toolkits.
Could You Be Leaving Profit on the Table? 4 Best Practices to Increase Price Realization
Ensure your pricing strategy delivers desired results and bottom-line revenue impact through effective price realization methods.
Market Intelligence: Data-Driven Profit Growth
Discover how data enables you to make critical business decisions and shape pricing strategies with confidence.
Competitive Intelligence
How Do Customers Perceive Your Business Versus Competitors?
This Industrial Chemicals Supplier utilized market and competitive intelligence to understand customer perception and validate the optimal price adjustment strategy.
How to Prepare Your Pricing Strategy for a Volatile Market
Prepare a pricing strategy to favorably and purposefully navigate market volatility and uncertainty.
Market Basket Analysis: How to Drive Sales, Improve Customer Retention, and Increase ROI
Discover how market basket analysis can help your business have a competitive edge that drives revenue growth and customer retention.
Price and Product Optimization
Price and Product Optimization
Are you optimizing your price and product recommendations? This field-services business successfully embedded their complex sales process across multiple locations through modeling, technology, and sales effectiveness, leading to optimized profitability.
Are Discounts Hurting Your Profitability?
Discover if discounts, promotions, and sales lead to long-term profit loss or profit gain.
10 Signs There’s Pricing Opportunity in Your Business
Identify untapped pricing opportunity in your business that can lead to profit growth.
12 Ways to Boost Profitability in Uncertain Economy
Strategic pricing programs help manage inflationary changes in the market while providing fair, value-driven prices to customers.
How to Manage Price During Inflationary Changes
Strategic pricing programs help manage inflationary changes in the market while providing fair, value-driven prices to customers.
CPQ Software: 5 Benefits You Shouldn’t Compromise On
5 key traits of a quality CPQ software that enable timely and accurate quotes to potential customers.
Simplifying Data
Do You Have True Pricing Visibility?
The right pricing information led to better pricing decisions – and a $7.2 million boost in revenue.
Understanding Market Dynamics
How do your prices compare to the competition?
“You are more expensive than the other guys.” Ever hear this?
Our client was told that their prices were 15% higher than the competition. We proved that they were in fact 20% lower and their name brand product offered more value.
Rewarding a Sales Force
Are you getting the most out of your salesforce?
INSIGHT2PROFIT helped our client successfully build and implement a new sales compensation program that empowered the sales force, rewarded individuals for profit-oriented decisions and was adaptable to business changes.
Market Intelligence
How Do Your Prices Compare to the Competition?
We helped this distributor tackle inflationary pressures by validating their price increase approach and rationale through market intelligence studies.
5 Tips to Get More from Your Price Changes
Price changes are only as good as your implementation plan. Without an effective strategy, you risk never seeing the results you set out to achieve.
Cost-Plus Pricing: How One of the Most Popular Pricing Strategies is Costing You Money
Cost-plus pricing is as easy as it is low risk, but that doesn’t mean it isn’t costing your business thousands in profits.
4 Reasons Why Your Pricing Model Isn’t Working
An effective pricing model takes the guesswork out of setting and optimizing price and informs reliable decision-making across your business.
Top 5 Pricing Articles of 2021
Find out why our readers chose these top five pricing articles of the year!
Four Ways to Drive ROI in Your Sales Team
Help your reps win more and maximize your ROI by developing and implementing a sales strategy that drives profitable performance and change ingrained behaviors.
Three Ways to Manage Inflation to Minimize Impact
You may be well aware of the current inflationary market, but do you know how to leverage it to your advantage? Here are three ways you can seize the opportunity presented by inflation to gain pricing power and drive profitability.
How Optimizing Inventory Leads to Increased Cash and EBITDA
Data-driven decisions based upon sophisticated models help ensure your inventory is right today and anticipates future changes.
Pricing in a Volatile Market
We are in unchartered waters of a global pandemic and macroeconomic uncertainty. In this environment, how should businesses adjust their strategies to best address the unpredictable market? Are price cuts – or price increases – warranted to protect growth and margins?
Negotiation Tactics
To prepare your sales team for those difficult price increase conversations, it helps to have a negotiation tactics document that clearly communicates the preferred tactics to use when facing customer objection, and which ones to stay away from.
Four Common Price Leaks and How to Fix Them
Let’s talk about price leaks. You’ve set your product pricing, but after considerations like discounts, freight costs, program allowances, rebates and payment terms, how much of that price actually reaches your bottom line?
50+ Most Common Price Leaks
Whether it’s from pricing, freight, rebates, or payment terms, price leaks can have a detrimental effect on your company’s profitability.
The Dangers of Volume Discounts – and How to Avoid Them
Here, we explore the rationales for – and risks of – volume discounts.
3 Steps for Communicating Price Changes to Your Internal Team
If you are not preparing your team to communicate price changes, the initiative will likely fail. So where do you start?
Communicating Price Increases to Your Customers Without Losing Business
If you have not completed a price increase in a number of years, you haven't had that difficult conversation in a long time, and it can be hard to handle.
Help Your Sales Team Execute Price Changes Successfully
While these steps appear straightforward, they include nuances only learned after several years exposed to pricing implementation trial and error.
How to Get Your Sales Team to Raise Prices
Most sales strategies are designed to drive more revenue and margin. Raising prices is, in fact, a driver for both outcomes.
How to Help Your Sales Team Quote with Clear Guidelines
The beauty of the role of data in pricing decisions is that it lends an important clarity to difficult choices.
How to Get Your Sales and Pricing Teams on the Same Page
Here, we answer frequently asked questions to bring your pricing and sales teams together working toward improved profits and overall success.
Managing Price Overrides: A 4-Step Process
An effective and mature pricing strategy includes a policy for establishing price overrides. But what would such a policy look like?
The Power of Price-Down Reporting
One critical step towards gaining visibility into your pricing issues is something we like to call “price-down reporting.”
4 Common Price Leaks, Explained [VIDEO]
We interviewed pricing expert Keith Hohman about the four most common price leaks facing B2B companies today.
50 Most Common Price Leaks [INFOGRAPHIC]
Whether it’s from pricing, freight, rebates, or payment terms, price leaks can have a detrimental effect on your company’s profitability.
Sustainable Pricing Starts with Your Sales Force
What safeguards can you put in place to protect the gains you’ve achieved and prevent your company from sliding back into past poor pricing habits?
Improve your Quoting Process…and Win Rate!
Getting to the "right" price for your customer can be difficult and time consuming. How do you know you are pricing correctly?
Use These Negotiation Tactics When Presenting a Price Increase [INFOGRAPHIC]
Prepare your team for difficult price increase conversations with a negotiation tactics document that communicates the tactics to use when facing customer objection.
Grow Your Wallet Share…Grow Your Business
Wallet share looks at your existing book of business, and asks: “customer by customer, how much business am I getting and who is getting the rest?”
Price Leaks that Dip Into Your Profit Margin
What practices could you adjust to improve your price leak challenges and have an immediate impact on your company’s profitability?
Are your Payment Terms Still the Right Fit?
When was the last time you reviewed and updated your on-paper payment term policies? Consider whether your payment terms make sense for your actual cost of capital.
What’s Your Price Quote Turnaround?
Customers appreciate having market-relevant pricing available immediately when requested, especially if they’ve been shopping around.
How Mix Affects Profit Margins
On any given day, what you sell to whom changes – that’s what we mean by mix. You need to understand your mix to understand the impact on profit margins.